When is a rosé not a rosé?

If you were born before 1980, there’s a good chance your parents kept a jug of mass-market White Zinfandel around the house. White Zin was cheap, assertively sweet and meant to be drunk chilled as an aperitif (AKA “before dinner, with or without friends”).

The rosé revival of the early 2000s challenged the notion that blush wines were cloying lady drinks and blew open the industry to experiment with varietals and winemaking processes — bringing us to the modern rosé era.

But when is a rosé not a rosé? Could a rosé by any other name be a … White Pinot Noir, perhaps? What’s the difference?

Read more at Sip Magazine.